Strategy
Adjusting to a new reality
Key points
- Confronting the crisis head-on
- Prioritising customers, capital, risk and costs
- Delivering an easier customer experience
- Focus on banking, investments, life insurance and retirement services
The global financial crisis has strongly impacted the financial services sector. ING has not been immune and has seen a corresponding deterioration in earnings. As maintaining the confidence of our stakeholders is essential to remain successful, we are confronting the crisis head-on by putting customers first, preserving our capital base, further mitigating risks and lowering costs. We will continue to align our long-term business strategy around a universal customer ideal: saving and investing for the future should be easier. This is even more valid going forward, as the crisis proves that financial institutions need to reduce the complexity of their product and services offering and go back to the basics of finance.
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